There is no natural way to conceal or get rid of wrinkles. There are things you can do to minimize the appearance.
Avoid colors that are bright and attract too much attention. Reds are beautiful, but if you have wrinkles around your mouth, you do not want to draw attention there.
Use cream or liquid foundations instead of powder. Powder will not get into the lines to fill them.
Use a line filler or a silicone based serum to fill the lines. This helps the makeup to smooth over the area better. Think of when someone is tiling and pouring grout.
Contouring and highlighting are important at our ages! Define your face well, so people will be more drawn to bone structure and facial features rather than details.
Keep your skin moisturized. Dehydrating the cells will make them less able to be repaired.
Do not smoke.
Use moisturizer regularly. Coconut oil is easily absorbed into the skin and helps with anti-aging.
Eat properly with the right foods. Foods such as kale, broccoli, rapeseed oil, and a few others contain Coenzyme q10, which aides in cellular regeneration.
You can spritz your face regularly to refreshen it.
If the area at question is not around your eyes, you can use cinnamon or peppermint to irritate the skin. This increases puffiness, which minimizes appearance of wrinkles by puffing and inflaming the skin.
Note: I am not a doctor nor am I in the medical field. All information provided is based on extensive research including internet, discussions with medical professionals, and personal experience.