One of the latest fads is liquid lipstick. Short take: fun and versatile. Long take: can be messy, drying, flaky, and uncomfortable. Each brand typically has different formulas. However, OCC Makeup was the first company to offer true liquid lipsticks. Their formula is literally liquid. Companies such as Anastasia Beverly Hills, Lime Crime, and Jeffree Star are more cream than liquid. The consistency is thicker and does not spill as would true liquid.
Liquid lipstick is fun, because it dries quickly, often leaving a matte finish. This is great for use as eyeliner or brow color. It can be a three in one product, great for people on the go.